Marketing Media Optimization

Marketing Analysis

 

Data, which is available to marketers nowadays is innumerable. It is coming from various sources of online and offline media, reports, researches, peer studies and serves as an information resource on rivals, markets, segments and individual customers. Growing at an astounding rate with higher than ever specificity and granularity, it becomes unbearable to subtract accurate business insights from it without a structured approach, explicitly designed to drive action and results.

Nathan Rothschild said that: “Who owns the information - owns the world “. We can see implications of this statement in today’s market. Corporations are spending great budgets, investing in cognitive marketing studies, qualitative and quantitative researches, eye tracking, cool hunting, home and hall, organoleptic tests, trying to learn their customer and see what he/she is really looking for in a product/service.

Marketing analysis is a foundation for informed decisions and successful campaigns, resulting in increased customer satisfaction and loyalty to a product/service.

 

Apercu Global forward-thinking marketing team develops insights that drive business outcomes and increase performance.

 

Deploying innovative technology and processes to automate, deliver, guide and accurately measure the impact of marketing actions across all channels, we supply our clients with priceless information for marketing planning. This approach provides gives the ground for informed marketing decisions with greater returns.

Apercu Global helps organizations of any size harness their marketing data to drive business insights, converting them into successful customer engagements with measurable ROI. Quenching our aim to help CMOs gain control over the measurement and efficacy of campaigns, we deliver scientific measurement techniques that take the guesswork out of estimating business impact.

 

Our thorough marketing analysis includes the following areas:

  • Buyer and supplier power
  • Customer analysis
  • Choice modelling
  • Competitor analysis
  • Distribution channels analysis
  • Key success factors and details
  • Market size (current and future) and industry cost structure
  • Marketing mix modeling
  • Marketing Research:
  • Quantitative
  • Qualitative
  • Personal and telephone interviews
  • Sampling/sample surveys
  • Desk/field research
  • Product testing
  • Attitude survey and awareness tests
  • Eye tracking
  • Cool hunting
  • Home & hall testing
  • Organoleptic tests
  • Market Trends, Barriers to enter, Growth rate and profitability analysis
  • Product research
  • Risk analysis
  • Simulated Marketing Testing
  • Simulated Test Marketing
  • Threat of substitute products
  • Technological progress